DIARY ENTRY #4
House Hack Diaries

Go an inch wide and a mile deep.

My uncle didn’t finish middle school, but he was able to amass tens of millions of dollars as a single-family home developer. After going to a job site of his recently, it dawned on me that he never bought outside of three neighboring towns. 

It’s no coincidence that he found success by doing the same thing for five decades. There was no silver spoon. He didn’t have any special abilities. He just did what most people can’t do: stay singularly focused.

At first glance, that might sound overly simplistic. That’s because real estate doesn’t have to be complicated. This principle applies whether you are buying your first duplex or scaling a larger portfolio. Here’s why this approach works and how you can start applying it today.

Strategy

The famous martial artist Bruce Lee once said “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times."

In other words, repetition creates mastery. My uncle was clear on his niche within real estate from the start. Over years and years of being a real estate developer who builds houses from the ground up, he was able to learn the ins-and-outs of every step of the process. He also probably made every mistake you can make and learned how to avoid them.

Yet, what do most people do? 

They dabble in a variety of strategies from single-family flips to multi-family rentals, AirBnbs, and whatever the sexy strategy du jour is. Each time you pivot strategies, you’re essentially starting from scratch. By contrast, my uncle put all his time into learning and refining one strategy. Simply by putting in the reps, he put himself ahead of the majority of the competition.

When you’re choosing your house hacking or other real estate investing strategy, it’s crucial to pick something, stick with it and develop expertise. That’s how you build confidence, make better decisions, and get rich.

Relationships

Real estate is the ultimate relationship industry where the term “your network is your net worth” really applies. Now, imagine what happens when you work in the same geographic area doing the same investment strategy for decades.

My uncle has an unfair advantage because he’s spent years doing business with the same people. Agents bring him deals first. Contractors prioritize his jobs. Inspectors know his standards, so things move faster in the towns he operates in. That trust and reputation give him an edge most one-off developers never get.

When I started flipping houses, I thought I was cool because I did deals in Missouri, Texas, and North Carolina all at the same time. I was starting relationships in these areas from scratch because I’m based in Boston. First of all, it’s hard to manage that many people. Second of all, no one prioritized me because I didn’t have an established reputation. On one project, it took me one month of calling the city of Fort Worth every day to get an inspector to the property. Without a local reputation, you’re just another name on a call list, no matter how many deals you’ve done elsewhere.

It was an exhausting and expensive experience that taught me where the real leverage comes from: trust. Commit to one strategy in one market, and over time you become the default investor instead of just another option.

Market expertise

Close your eyes and picture your childhood bedroom. You can probably still remember the color of the walls, the posters you had up, and where everything sat in the room.

Now try to do the same for a place you’ve only visited a handful of times. The details blur. Nothing really sticks.

That’s how market expertise works. When my uncle hears about a deal on a certain street, he knows exactly where it is, what the buyers in the area are like, what types of finishes buyers prefer, what the land value is, and what property will be worth when he completes a project. That level of understanding comes from repeatedly walking the same neighborhoods and tracking the market over time.

The truth is, it’s nearly impossible to become a real expert from 1,000 miles away. Real expertise comes from being immersed in an area; something you can’t do just looking at a spreadsheet. Expertise is built by driving the same neighborhoods, understanding how blocks change street by street, knowing who the buyers are, tracking prices over time, and learning all the market intricacies that only locals know.

Proximity

Whenever I had a problem at a job site when investing out of state, I had to jump on a plane to solve the issue. There was a point in my life where my wife and I would alternate flights to Dallas-Fort Worth to check in on a project. It’s expensive, time consuming, and no matter how good your systems are there are always unforeseen things that can happen.

My uncle’s secret sauce is proximity. Every one of his job sites is within a 15-minute drive. When something comes up, he can be there quickly. That changes everything.

Contractors show up because they know he can show up. He walks the properties himself and evaluates the work in person, not through iPhone photos. Being local creates accountability, speeds up problem-solving, and signals that you’re serious about the work.

That’s why I house hack, and why I’m such a big proponent of house hacking as both an entry point and a long-term lifestyle strategy in real estate. When you live in the property, you know it inside and out in a way no one else ever will. You see what breaks, what tenants care about, how the neighborhood actually feels day to day, and where money should and shouldn’t be spent.

The compounding effect 

What do you get when you combine one strategy, one market, proximity, relationships, and decades of repetition?

Unfair advantages. All of this compounds over years of experience and relationships. The deeper you go in one market, the more trust you build, the faster decisions get made, and the easier the business becomes.

Most investors don’t lose because they picked the wrong strategy. They lose because they never stick with anything long enough to become unstoppable.

What’s your niche? Reply back with the strategy and market you’re going deep on.

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